Role
User Interview/Research/Testing, UX/UI Design, Wireframing, Prototyping, Inclusive Design
Tools
Adobe XD, Miro, Photoshop, Illustrator
Timeline
Oct 2023 - Present
Problem
Based on a survey involving 1,050 adults in US, 77% respondents prefer movies at home because of the price. On the contrary, the other 33% respondents expressed a willingness to go back to the theatre for it’s overall movie theater experience such as ambiance and movie quality. There is a has been a significant decline in traditional movie attendance as technology advances.
Solution
Develop a website and an app that showcases old and new independent films.
Create features that offers rewards and perks to entice viewers.
Allow users to find theaters, filter through movies, view trailers, see show times, pick seats, and check out tickets.
Mobile App sketches using the “Crazy 8’s method”
Sketches shown below: Homepage, movie page, time & date selection page, check out page, seat selection page, rewards page.
Website sketches using the “Crazy 8’s method”
Sketches shown below: Theater filtering, movie page, time & date selection page, check out page, seat selection page, rewards page.
Low-Fidelity Wireframe: Website Version
Designed desktop wireframe for seamless movie booking: from selecting film and seat to checkout, ensuring a smooth confirmation process.
Low-Fidelity Wireframe: Mobile Version
Designed initial wireframes for app's job and course browsing, simplifying navigation and enhancing user search experience.
High Fidelity Prototype: Website Version
High Fidelity Prototype: Mobile Version
LUMIERE CINEMA Website
Final Design
LUMIERE CINEMA Mobile
Final Design
Takeaways
By understanding the user, it has allowed me to develop a solution that aimed to address the needs of both users and theaters. Designing enticing rewards can motivate users to frequent movie theaters more regularly, thereby attracting a larger customer base for the cinemas. After the final user testing, feedback saw a 20% increase in user satisfaction scores.
Next Steps
create a feature where users can purchase movies online
start a watch party with their friends/family